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[Data] The Ideal State of BtoB Marketing Necessary for New Business Exploration

It provides a detailed explanation of how to achieve ambidextrous management in marketing!

In a VUCA environment where common sense and customs no longer apply, companies need the ability to adapt to change and transform themselves, known as "dynamic capability." This document explains the ideal state of BtoB marketing necessary for exploring new business opportunities. It includes topics such as "Why is innovation needed now?", "What is ambidextrous management?", and "What is the demand center that marketing organizations should build?" Please take a moment to read it. [Contents] ■ Why is innovation needed now? ■ What is ambidextrous management? ■ What is required from marketing to realize ambidextrous management? ■ What is the demand center that marketing organizations should build? ■ Demand center-related services from MarketOne Japan *For more details, please refer to the PDF document or feel free to contact us.